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学术预告|www.887766.com,神话娱乐城学术系列(第92期)

稿件来源:www.887766.com,神话娱乐城 | 作者:学生编辑 | 发布日期:2018-12-03

 报告人:黄仲强 博士
题  目:Making Comparisons Impedes Prosocial Behavior
时  间:2018年 12月05 日(周三,09:00——11:00)
地  点:珠海校区行政楼9楼www.887766.com,神话娱乐城 917讲学厅
主持人: 陈增祥 副教授
 

报告简介:
People are often asked to help victims of misfortune. Their willingness to do so can be influenced by incidental situational factors that are quite unrelated to the victims or the circumstances confronting them. Eight studies of individuals’ responses to donation appeals show that making comparisons in an obviously unrelated nonsocial domain can activate a comparative mindset and that this mindset, once activated, can dispose people to compare themselves to the persons they are asked to help. This comparison increases their feelings of superiority and decreases concern and empathy for the victims, thereby decreasing the likelihood of helping them. This tendency is evident in both reactions to hypothetical situations and actual donation behavior. The effect of a comparative mindset on donation behavior does not occur, however, when (a) the beneficiary of the donation is non-social, (b) people are disposed to compare themselves to their past situation rather than to other people, or (c) people perceive that helping others is beneficial to their self-interest. 
 
 
报告人简介:
黄仲强博士,现任香港大学经济及工商管理学院助理教授。本科就读于中山大学,硕士及博士就读于香港中文大学。他的主要研究领域包括不同时间点的情绪和感受(如怀旧、死亡焦虑)、死亡凸显与消费者行为、消费者行为中的元认知过程、多样化行为。在Journal of Marketing Research, Journal of Consumer Research,International Journal of Research in Marketing,Journal of Experimental Social Psychology等国际一流期刊上发表过多篇论文。

投稿:程子珊
审核发布:钟一彪